Amira Equi

An article about Rafa was published in magazine Equestrian Trade News this month!! Equestrian Trade News is the equestrian industry’s leading monthly trade title in the UK. It’s bright, glossy and bustling with the latest news, features and hot-topics.  Here is the article for you to enjoy…

rafa-magazineOFFICE WHIRLWIND:

Rafael is a 13 month old Border Terrier who belongs to Kathryn Langley, operations manager at Amira Equi, Milton Keynes. This primarily ecommerce retailer was founded by Danish eventing enthusiast Ib Ravn-Aagaard and specialises in high quality products which are shipped all over the world. Every morning, Rafael turns out the horses, then prepares for his day ahead at work in the busy office. His main role is to meet and greet visitors. “Rafael is on exceptionally good terms with our daily delivery drivers,” said Kathryn. “He lets us know when a delivery is arriving by his excitable reaction, causing a whirlwind within the office!” The tireless terrier is also responsible for the disposal of parcel strapping, which becomes his entertainment for the next hour. He also assists with order picking, always being first into the stockroom to make sure he’s not missing out. “Rafael completes his day by escorting the courier to his van with out-going orders,” added Kathryn. “In return he receives a biscuit.”

As published in Equestrian Trade News, January 2012 edition, p.13

rafa-magazine-full

For more information about the magazine, you can visit their website at: www.equestriantradenews.com

Sven Motorman, Marina Paäth, Jana Lyle, Joanie Nichols, Jacqueline Tarn, Amira Equi liked this post

Seasons Greetings!

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Christmas Rafa

From all of us here at Amira Equi, we hope you have a…

merry-christmas

We hope your Christmas shopping has been successful. However, if you need some last minute gift ideas (or if you just want to snap up a bargain) why not take a look at our special offers page? Loads more items have just been added, and all items have been discounted! All items on Special Offer are in stock and available for shipping immediately. Just remember, if you are an international customer your parcels may take an extra few days to get to you.

Special offers include:

Special Offers Banner

Over the Christmas period, there will be some slight changes to our customer service opening hours. Therefore, we will try our best to answer all of your enquiries as quickly as possible before closing. Opening hours will be as follows (UK time):

Friday 23rd Dec: 8am – 1pm

Saturday 24th Dec: Closed

Sunday 25th Dec: Closed

Monday 26th Dec: Closed

Tuesday 27th Dec: Closed

Wednesday 28th Dec: 9am – 5pm

Thursday 29th Dec: 9am – 5pm

Friday 30th Dec: 9am – 5pm

Saturday 31st Dec: Closed

Sunday 1st Jan: Closed

Monday 2nd Jan: Closed

Tuesday 3rd Jan: Normal opening hours resume

Once again, we would like to wish you all a Merry Christmas & a Happy New Year!

Jacqueline Tarn, Kat Mardan, Cenise Vianna, Amira Equi liked this post

New Bucas Rugs

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Bucas Buzz Off RainWe are pleased to announce the newest edition to our range of products: Bucas Rugs!

The Bucas range offers highly innovative and technically advanced products. Bucas boast that their intelligent turnout rugs contain breathable properties as well as Stay-dry linings. This means if the weather changes while your horse is turned out, there is no need to worry about changing rugs as these rugs work over a greater temperature range than ordinary rugs.

All Bucas intelligent turnout rugs are helpfully labelled with “temperature gauges” instead of the traditional weight system. This is because the highly technical fabrics offer maximum performance in terms of insulation and breathability, but manage to do this without bulk, therefore they naturally weigh less than standard rugs.

Bucas also offer products comparable with standard products on the market, without the unique features of the intelligent products but offering the same Bucas quality.

Gemma Austin, Marketing & Business Development

Samshield Custom HelmetWe are pleased to have recently added a new range of Samshield helmets into our collection.

The Samshield Helmet was designed with the fashion-conscious rider in mind, and boasts both a technical vision and a creative energy.

All helmets are designed and finished by hand in France. The helmets offer exceptional fit and comfort and are all certified to EN 1384, ASTM F1163/SEI Standards. For British riders, helmets marked ASTM F1163/SEI are accepted in Great Britain as an alternative to KiteMark by: British Eventing, BSJA and British Riding Clubs.

One of the most exciting features that separates the Samshield Helmet from others is that riders are able to customise their helmet exactly how they want. Customisation includes a wide range of colours; trims; leathers, name and logo options, and even the choice of adding Swarovski crystals.

Key Features include:

The Shell

  • New generation of extra strong, extra light polycarbonate paired with an expanded polystyrene (EPS) inner core that absorbs, controls and defuses shock upon impact
  • Inner shell can be replaced speedily and cheaply after a fall.
  • Premium Helmets are covered with Alcantara®, a luxury synthetic suede renowned for its colour-retaining properties and sumptuous feel.

The Liner

  • Interchangeable, allowing different sizes to be created within the same shell
  • Memory foam, giving consistent shape and depth for exceptional fit, comfort and stability
  • Fixed with poppers rather than Velcro for simple and accurate placement every time
  • Hypoallergenic; breathable; and machine-washable

The Harness

  • Leather covered foam harness anchors the helmet and prevents tipping

Ventilation

  • Discrete vents above and below the visor avoid the need for unstylish large air intakes
  • Highly effective airflow channels help increase circulation and eliminate sweat
  • Unique cut-out design creates space between the forehead and the front of the helmet, optimising air flow and reducing pressure and headaches

ventilation-diagram

 Gemma Austin, Marketing & Business Development

Kathryn Competition Oct 11Pearl and I competed at the Chiltern and Thames Summer Dressage Championships at Patchetts EC on the weekend of 30th October 2011.

We competed in the Prelim and Novice classes and secured 5th place in both classes. Pearl was on great form and was not distracted by the decorative flowers and banners around the arena.

We will be aiming for the next seasons Chiltern and Thames Winter Championships in the Novice and Elementary classes.

Kathryn Langley, Operations Manager

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Amira Equi is Celebrating 10 Years in Business

ib
Ib – Managing Director

Amira Equi was founded as a company in 2001 by my wife and myself.

My background is as an accountant and I have worked different industries incl. automotive, chemicals and engineering retail as Finance Director and Financial Controller on an international level. My wife is a HR and Pension professional and a Fellow of the Institute of Pensions Managers.

Throughout my life I have always been involved with sport and I have been active in XC Orienteering, skiing, scuba diving, windsurfing, flying and golf.

My association with horses and horse riding started quite late in life when my daughter, Stephanie (at the time only 5 years of age), gave me the incentive to take a few riding lessons. A few years later I was the proud owner of 2 event horses and (to the dismay of my wife) I was competing up and down the country – and I ended up competing at CIC and CCI level. Following a request from my wife, I have now swapped the horses for my golf clubs.

In the early days we only sold basic products such as leisure and recreational wear and embroidered garments – working during the evenings and weekends at the kitchen table. However, soon we got the contract to market and sell Pikeur and Eskadron – and in effect that was the real start of Amira Equi and we haven’t looked back. I now work full time for Amira Equi and we keep adding additional staff.

We now rank as one of the largest retailers of Pikeur and GPA – and we keep adding additional product ranges to our portfolio of high-end products (the latest being Veredus and SamShield).

The philosophy of Amira Equi from the onset has been to specialise in high-end products but at the same time to offer the widest possible choice to our customers at an affordable price. As a result we have one of the widest possible ranges of e.g. Pikeur clothing in the market and we offer all designs, sizes and colours possible.

To do this has not been easy – as no company can possibly stock such a wide range of products – and we are grateful to our manufacturers for their assistance and to our customers for their understanding when there have been delays in deliveries due to availability.

On this day of celebration I would like to thank our staff for all their hard work in assisting our customers and to my family who has been working equally hard behind the scene. But most important – I would like to thank and pay tribute to our customers, many of whom keep coming back to us year after year!

The objective for the future is to maintain our high standard of service and to keep serving you as a customer as well as possible, at all times!

Ib Ravn-Aagaard, Managing Director/President

 

 

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