About Amira Equi


Amira Equi Ltd

Amira Equi Ltd. was founded in 2001 by Ib Ravn-Aagaard who felt that there was a need for a company specializing in high quality products for the equestrian market at an affordable price.

The company started retailing at shows up and down the United Kingdom but is today primarily e-commerce and is shipping equestrian products on a world wide basis.

The philosophy of Amira Equi is to provide: the highest quality of products, at affordable prices and optimum customer services & satisfaction.


ibIb Ravn-Aagaard

Founder and Managing Director/CEO.

Ib is Danish and an accountant by profession. He has a Post-graduate Degree in Management Studies and has been FD/FC for numerous international companies before founding Amira Equi in 2001.

Eventing has been a life long passion for Ib and for a number of years he competed on an international level. However, he has now hung up his boots, in exchange for his golf clubs (to the great relief of the Company Secretary).


lisaLisa McGeorge

Director and Head of Finance/CFO.

Lisa is a member of the Chartered Institute of Management Accountants and joined Amira Equi in 2010.



angieAngie Ravn-Aagaard

Company Secretary and HR Manager.

Angie joined Amira Equi in 2001. She has a background in HR and is Fellow of the Institute of Pensions Management.


kathrynKathryn Langley

Operations Manager

Kathryn joined Amira Equi in 2007 and is graduate from the University of De Montford. She is an experienced rider and actively competes in dressage, show jumping and eventing.


karenKaren Bayford

Despatch Supervisor

Karen (centre) joined Amira Equi in 2009 and is responsible for our despatch department and product quality. Karen is a qualified fitness instructor but as far as horses are concerned Рshe does prefer them at a distance.


gemmaGemma Austin

Marketing & Business Development Assistant

Gemma joined Amira Equi in 2011, having just completed her BA Degree in Business Management at the University of Sheffield. Gemma will be launching new products and developing our Social Media communication.

securityHattie, Millie, Winston & Pepsi


Unfortunately, Hattie (in the forground) who was Head of Security, left us for the Great Kennels Above on 1st May 2011 and will be sadly missed.



Security Trainee

Recently joined the team and has already applied for the position of Head of Security. However, he is only working part-time and the position must go to a full-time member of staff (Millie is the favoured applicant (to Rafa’s displeasure)).

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